Higher Alcohol Prices Reduce Related Deaths

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A study recently published online in the Lancet revealed that price increases, by ethanol unit or sale percentage, would decrease alcohol related deaths and overall health costs. Robin Purshouse, PhD., and colleagues at the University of Sheffield, England, used a epidemiological, mathematical model to conclude that a general price increase of 10% would reduce alcohol consumption by 4.4% and deaths related to drinking by 1,460 over a 10 year period of implementation. Similarly, increases in price by unit (a minimum price of 45 pence for 10 milliliters of ethanol) would avoid 1,970 deaths; unit price increases would likely have more of an effect on heavy drinkers. Click here to read an article from The Age AU that discusses this study more.

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